Too Good To Go aims to reduce food waste by providing information as well as an extra purchase channel between businesses and consumers.
Built upon a B2C (business-to-consumer) business model, it connects customers with restaurants and stores that offers unsold or surplus food at a low price. Based on location, users are able to easily order and pick up food (a magic box) from shops nearby. This app was lauched first in Denmark in 2015, and now has become active in numerous European countries (the Netherlands, Belgium, Germany, France, Norway, Switzerland and England).