The 2012 Universal Pictures animated film tells the tale of a city where fresh air is commodified and real trees no longer exist. The protagonist Ted goes on a quest to grow the city’s first real tree, and learns that the destruction of nature in and around his town was done out of greed for profit, despite the guardian of the forest’s (the Lorax) attempt to stop this. In an attempt to undo the destuction, Ted has to face the mayor of the city, who makes a profit off exploiting the environmental havoc.