Shein launched a greenwashing campaign in August 2021, under the hashtag #SHEINCares. The hashtag stands short for ‘Sheincares for Animals’ and is part of Shein’s campaign to protect and save various species of animals. According to Shein’s website they ‘will be donating US$300,000 to meaningful welfare organizations. Searching for #SHEINcares to join us’ (Shein 2021). Next to these lines, the site claims the following: ‘Your Passion + Your Action = Beautiful World for our Animals.’ People can join this campaign by spreading the love on Instagram and using their animal stickers on TikTok, using the hashtag #SHEINCares or buying clothes from Shein’s Wild Heart Collection that they started for the campaign.
The campaign #SHEINCares is an example of a greenwashing strategy used by companies to falsely display environmental responsibility. Through greenwashing companies such as Shein appeal to environmentally-conscious consumers.