My Earth – Track Your Carbon Savings is an app that tracks energy consumption while providing suggestions on energy saving and recording the corresponding impacts.
Energy use in categories such as water, electricity, and travel is monitored. Suggestions and activities are then recommended for users to conserve energy in these aspects, and their efforts are calculated and shown in numbers and tables.
Moreover, using the image of polar bear and iceberg, this app metaphorically visualizes the relation between people’s energy use with global warming: the more progress you make, the bigger the iceberg becomes and thus the polar bear would be secured. The attempt is to narrow people’s psychological distance between their daily individual acts and the ‘bigger picture’ of the environment.